Seven Seas Bait and Tackle has been in business since the 1960's. The shop, which also offers fishing charters, is adorned with old family photos and a deer head. Matlacha (pronounced "MAT-la-shay") is located just west of Ft. Myers and Cape Coral on Pine Island in Lee County and is a mix of Key West meets Old Florida fishing village. "We're a quaint little drinking village with a fishing problem," laughs a local who goes by the name Bear..Photos by James and Julie Branaman